Here at the Gratitude Butterfly, one of my biggest passions is Self Love and Acceptance. All around the world there are so many people struggling with negative self/body image, which is why I am please to introduce to you all this Beautiful Soul – Bianca from the Hoola Collective!

I came across Bianca and the Hoola Collective recently, and instantly feel in love with not only their gorgeous swimwear but also their incredible philosophy and mission in  promoting self love and acceptance.   

I know for me personally: for so much of my life (after hitting puberty), putting on / wearing a swim suit was just an awful experience. Summers would be a constant flow of tears and shying away from enjoying summers at the beach or the pool. That is why what Bianca is doing through the Hoola Collective is so beautiful and much needed in our modern society.

I know you are going to be just as inspired as me, so without further ado,

I would love you to meet Bianca from the Hoola Collective! ♥


Beautiful Souls Doing Beautiful Things Presents:



What is your Name, Business Name and Star Sign? 

My name is Bianca Judd, I own a business called Hoola Collective and my star sign is Aquarius. 


Tell us a bit about You –

The Beautiful Soul behind the Hoola Collective! 

I’m 22, I’ve grown up in a small town in NSW (Australia) that has less than 10,000 people and I love all things beach, food and cats (lol)!


What was your inspiration for wanting to create the Hoola Collective?

I started Hoola Collective just over a year ago when I wanted to take the leap towards my dream business – combining together my love of swimwear and passion for helping people feel and be their best inside and out. 


Tell us about the Hoola Collective, and its mission.

Hoola Collective is a swimwear label and ultimately our mission is to spread a positive and confident attitude in women all over the world.

Body image issues are so common place in our modern society, for women and men.

How is this impacting how people around the world interact with each other, and the influence this has on their lifestyle choices?

I personally think body image issues put an unfortunate stop to the way people live their lives (I know it did in ways for me). Whether it’s constantly envying others, becoming obsessed with how we and everyone around us looks, fear of judgement from others, not feeling as though we are worthy – all these things stop us from doing, wearing, saying, being what we want or who we really are. There are so many amazing people fighting back against negative body image these days which empowers others to do the same and ultimately brings people together.

In saying this, there is still so much negative energy out there and you will always get those trying to bring others down if they look to be getting ahead in life (including with positive body image). I think we just need to continue doing what we can to help people realise that how we look is purely just superficial ‘outside’ stuff and there is so much more to life. We choose for ourselves how we feel, both negative and positive.


What you are doing is so awe-inspiring.

What or Who inspires you and why?

‘What’ inspires me is when I see people, from all walks of life, loving and embrace who and how they are no matter what. When I see women humbly ‘rocking what they’ve got’ in true confidence, that’s inspiring. And my hope is for all women to be able to do that. With no fear of judgement, no need to cover parts of them they might not particularly like, no desire to fit in with what society says we should do and be like. At the end of the day, life is short so just wear the bikini and love you!           Please. 

The Hoola Collective not only promotes positive body image and self love, but is also dedicated to creating sustainable swimwear.

This is amazing! We would love to know more about how you do this and why you chose to make your swimsuits using eco-friendly materials.  

All of our swimwear is created using sustainable Lycra, which is made using ECONYL® – 100% regenerated nylon fibre made from fishnets and other nylon waste. When I wear swimwear, it needs to be comfortable and it needs to be high quality, so when I had to choose what we would be making our swimwear from and this sustainable option ticked all the boxes, it was a no brainier! Amazing swimwear and helping to making a difference in the world all at the same time.

You also work with the Pretty Foundation*, which is an amazing organisation whose mission is:

“To empower women and girls with the perspective, skills and support to develop and nurture a positive body image for themselves and others.”   

In which way can people help support or get involved with the Hoola Collective and the Pretty Foundation?

An easy way is that whenever you purchase from our online store, $2 will go straight to the Pretty Foundation and support the amazing work they are doing.


Any advice for the other beautiful souls out there that have a positive uplifting idea or concept but may be at a loss/struggling on how to move their plans out of their heads and into reality?

Just start. If it is what you really want to do, no matter how scary or ridiculous some people might think it is, just start! No matter how long it takes you to bring your idea to reality, doing something that lights you up and you enjoy is how life is meant to be lived, right?

Where can people find you and the Hoola Collective?    

I’d love for you to follow us on Instagram or Facebook @hoolacollective, our website is and if you want to get in direct contact with Hoola Collective and myself you can always say hey at


And finally: Please finish this sentence: 

Gratitude to me is…

… being able to acknowledge what a gift we, ourselves, are and everything around us and acting according to that.



You can find more about the Hoola Collective here: 


Instagram: @hoolacollective

Facebook: Hoola Collective


*For more information on the beautiful work being done at the Pretty Foundation check out: 


The Gratitude Butterfly
About me

Em is an Ayurvedic Practitioner, Reiki Master, Blogger, Writer, Speaker and Positive Living Guru. Em is passionate about inspiring people to live their life to their highest potential with a foundation in Happiness, Health and Gratitude. Join her beautiful GratiDude tribe for daily tips and inspiration. Her mission is to inspire people all over the world to live a life that is overflowing with Love, Wellbeing and Gratitude.


My Natural Beauty Routine
September 04, 2018
Just What If…
March 12, 2018
Self Love 30 Day Guide - The Gratitude Butterfly- Emma Fitts
30 Day Self Love Guide
February 12, 2018
January 04, 2018
Choices From The Self Love Menu
September 25, 2017
My Body Image and Self Love Journey
August 24, 2017
Practising Gratitude and Self Love
July 22, 2017
The Power of Self Love – Guest Post
February 07, 2017
Self Love – Is it important?
July 14, 2016


Reply May 21, 2018

Love this so much! Such an inspiring interview. I wish they were around when I was a teenager looking for a bikini for summer time!

Reply May 21, 2018

Thank you for this! It is so good to see people fighting for positive body image!

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